I had an interesting experience trying to buy a discontinued item over the weekend (on a side note, I did finally find a place that had one in stock! yeah!). What amazed me is how many of these sites would say “in stock” and then have it become “out of stock” in the cart… or after you try to pay and you get an email a day later. However, my “favorite” site really decided to go with mixed messages:
What’s wrong with just putting “Out of stock” or “Discontinued” on the page?